Technology9/16/2025Bloomberg

Sequoia’s Asia Spinoffs Bet on AI Startup Fighting Online Fakes

Sequoia’s Asia Spinoffs Bet on AI Startup Fighting Online Fakes

Sequoia Capital's former Asian arms are investing in an AI-powered startup that specializes in detecting and removing unauthorized sales listings of various products, including AI chips, drugs, games, and luxury items. The startup, which operates in the Asia-Pacific region, uses advanced AI algorithms to identify and take down these fake listings, which can be a significant problem for businesses and consumers. The investment from Sequoia's spinoffs reflects the growing importance of AI-based solutions in addressing the challenges posed by online counterfeiting and fraud. The article highlights the startup's focus on addressing a critical issue in the e-commerce landscape, where the proliferation of fake products can have serious consequences for both businesses and consumers.

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