The Middle East Is Getting a New Budget Airline

A new budget airline is set to launch in the Middle East, aiming to provide more affordable air travel options in the region. The carrier, which has not yet been named, plans to expand its operations to 57 international destinations by 2030. The airline is being established by a group of investors, including Lulu Group International, one of the largest retail chains in the Gulf Cooperation Council (GCC) countries. The company's goal is to make air travel more accessible to a wider range of consumers, particularly those who have been priced out of the market due to high ticket prices. The airline's initial focus will be on connecting cities within the Middle East, but it also plans to expand to destinations in Europe, Asia, and Africa. By offering lower fares, the new carrier hopes to stimulate travel demand and support the region's tourism industry, which has been impacted by the COVID-19 pandemic.