YouTube is rolling out likeness detection tool to combat deepfakes

YouTube is rolling out a likeness detection tool to combat the growing issue of deepfakes. The tool is being launched for members of the YouTube Partner Program, and it works by scanning uploaded videos for potential matches to a person's likeness. To participate, individuals must submit a government ID and a video selfie to YouTube, which will be used as source material for the tool's review. The likeness detection feature is designed to address concerns about the proliferation of AI-generated deepfakes, which can be used to create false or misleading content. However, the tool is limited in its ability to detect cases where a person's voice has been altered by AI without their consent. The article notes that the release of more capable AI tools, such as OpenAI's Sora 2, has heightened the need for individuals to have more control over the use of their likenesses online. YouTube's likeness detection tool is a step towards addressing this issue, but the platform acknowledges that further work may be needed to fully combat the deepfake problem.