Starbucks Korea sacks CEO over controversial 'Tank Day' promo

Starbucks Korea's chief executive has been sacked over a campaign perceived as referring to a bloody historical incident. Launched on Monday, the anniversary of the Gwangju Uprising crackdown, the "Tank Day" coffee tumbler promotion sparked calls to boycott Starbucks Korea and prompted a harsh rebuke from President Lee Jae Myung. Many felt the "tank" motif referenced vehicles deployed by the military government in May 1980 to crush pro-democracy protesters. Starbucks Korea rolled back the promotion hours after it launched. Shinsegae, the conglomerate that owns the majority stake in the coffee chain, apologised for "inappropriate marketing" and fired the chain's chief executive Sohn Jeong-hyun. The promotion, which used the English words "Tank Day", was for their Tank Series drink tumblers touted to have "spacious volume" for a large amount of coffee. According to local reports, Starbucks Korea initially clarified that the Tank Series was one of several series of tumblers it was rolling out in a campaign running from 15 to 26 May. "We sincerely apologise for causing inconvenience and concern to our customers due to this," the company said. "We have immediately suspended the event an