Tech companies ‘be on alert,’ NAACP says with new guiding principles for data centers

The NAACP, a prominent civil rights organization in the US, has issued a call to action for communities to demand more accountability from tech companies building new data centers. This comes as the US is experiencing a rise in electricity demand, driven largely by the proliferation of massive data centers to support advancements in AI. Utilities and some tech companies are increasingly meeting this demand with fossil fuels, which worsen air quality and exacerbate the climate crisis. The NAACP has released "guiding principles" to help local community members fight back against these practices, effectively putting the tech industry "on alert." The article highlights the growing tension between the tech industry's need for energy-intensive data centers and the environmental and social impact on local communities.
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