Game Pass Ad Tier Could Come Next, Expert Says

Here is a 188-word summary of the key points from the article: Microsoft has announced a 50% price increase for its Xbox Game Pass Ultimate subscription, raising it to $30 per month. According to industry analyst Daniel Ahmad, this move is part of Microsoft's strategy to maintain loyalty among its console player base as it expands Game Pass to rival platforms like PlayStation and Nintendo. Ahmad suggests Microsoft may also explore an ad-supported tier for Game Pass to help sustain the service's growth. This comes as Microsoft faces challenges, including declining console sales, slow PC Game Pass adoption, and cloud gaming still being seen as secondary to traditional gaming. The price hike for Game Pass Ultimate coincides with the upcoming release of Call of Duty: Black Ops 7, making it more expensive for players to access the game through the subscription. Overall, the article highlights Microsoft's efforts to adapt Game Pass to an evolving multi-platform landscape, including the potential introduction of an ad-supported tier to maintain the service's viability.