Lincoln’s innovators plan old-fashioned welcome for Chelsea superstars
The article discusses how Lincoln City, a third-tier English football club, is taking an innovative approach to maximize their potential despite having a bottom-half budget. The club has a dedicated "growth and innovation officer" who is exploring various ideas, such as using plant-based energy gels and adjusting dressing-room lighting, to gain a competitive edge. Despite their limited resources, Lincoln City is currently flying high in League One, having only one defeat in their last 12 matches. The club's next major milestone is to reach the second tier, a level they have not played at since 1961. The article suggests that Lincoln City's forward-thinking approach, combined with their ability to do the basics well, could lead to an upset when they host Chelsea in the Carabao Cup third round.
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