McDonald's Pokémon Card Giveaway Ends Early Amid Restaurant Chaos, Scalping and Widespread Food Waste, as Fans Buy Dozens of Happy Meals Only to Dump Uneaten Burgers
McDonald's has ended its Pokémon card giveaway in Japan earlier than planned due to widespread chaos and issues. The promotion, which involved Pokémon cards being included in Happy Meals, led to an overwhelming response from fans. Many customers bought multiple Happy Meals, often dozens at a time, just to obtain the cards, leading to significant food waste as the burgers went uneaten. Additionally, the high demand resulted in scalping, with people reselling the cards at inflated prices. McDonald's cited these problems as the reasons for the early termination of the promotion, which had originally been scheduled to run for a longer period. The incident highlights the challenges businesses can face when dealing with the intense enthusiasm of collector communities, as well as the potential environmental impact of such promotions.
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