FTC pushes ad agencies into dropping brand safety rules

Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. The proposed order is being announced weeks after a judge dismissed a similar lawsuit from X. The proposed order is being announced weeks after a judge dismissed a similar lawsuit from X. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this author will be added to your daily email digest and your homepage feed. The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints. In a complaint, the FTC argues that ad agencies violated antitrust rules by agreeing to a common set of brand safety rules, which would disfavor sites and services deemed to contain content like misinformation. That includes establishing groups like the World Federation of Advertisers’ now-defunct Global Alliance for Responsible Media (GARM) to coordinate collective brand safety efforts. GARM was named as one of a group o