Technology2/1/2026•TechCrunch

Amazon’s ‘Melania’ documentary makes $7M on opening weekend

Amazon’s ‘Melania’ documentary makes $7M on opening weekend

"Melania", a documentary about former First Lady Melania Trump, has made a strong debut at the box office, earning $7 million on its opening weekend. The film, produced by Amazon Studios, is exceeding initial box office projections, indicating a strong public interest in the former First Lady's story. However, despite the impressive opening weekend numbers, industry analysts believe the documentary is unlikely to make a profit in theaters. The high production costs and limited theatrical run are expected to limit the film's overall financial success. The documentary provides an in-depth look at Melania Trump's life, including her childhood in Slovenia, her modeling career, and her time as the First Lady of the United States. The film has received mixed reviews, with some praising its intimate portrayal of the former First Lady and others criticizing its perceived bias. Overall, the strong opening weekend performance of "Melania" suggests a significant public interest in the former First Lady's story, even if the film's long-term financial viability remains uncertain.

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