Technology10/13/2025The Guardian

‘Nature’s Labubu’: why are gen Z ‘unboxing’ conkers?

‘Nature’s Labubu’: why are gen Z ‘unboxing’ conkers?

The article discusses the resurgence in popularity of conkers, a traditional playground game, among Generation Z. Conkers, also known as horse chestnuts, were introduced to the UK 409 years ago and have long been a popular pastime, particularly among children. However, the game had faced a decline in recent years due to concerns over safety and violence. Now, Gen Z is "unboxing" conkers, a term that refers to the act of opening and sharing the experience of a new product or activity. The article suggests that this renewed interest in conkers is a way for young people to connect with nature and engage in a nostalgic activity. The game's return is seen as a positive development, as it promotes outdoor play and a connection to traditional activities without the threat of violence that had previously been associated with it.

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