HelloFresh draws backlash over suggestive Pride Month message

This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG. "It's unfortunate that they haven't learned their lesson," Consumers' Research executive director Will Hild told Fox News Digital. HelloFresh is facing online backlash after a Pride Month social media post featuring a sexual joke drew criticism from users who accused the meal-kit company of promoting explicit content under the guise of corporate activism. The company ignited debate after suggesting its high-fiber meals could help customers who were "prepping" for Pride Month festivities, prompting critics to accuse the brand of making inappropriate sexual references while supporters praised the post's humor. In a Friday post on Instagram, the company wrote, "We know eating isn’t always a top priority this month. We respect that. But for those of you who are ... prepping ... we have an extensive lineup of high-fiber recipes available. Happy Pride." GA