TV viewing figures for the NWSL are down: is there cause for concern?

The article discusses the declining TV viewership figures for the National Women's Soccer League (NWSL) during the first half of the 2023 regular season. Key points: - The league reported a 8% drop in TV ratings across its multi-platform media partnership, which includes CBS, ESPN, ION, and Prime Video. - This partnership, signed in November 2023, is worth $240 million, a significant increase from the previous $4.5 million deal with CBS. - In the first year of the new deal, the league saw a spike in viewership as matches were broadcast across a wider range of outlets. - The article suggests that the absence of star players during the first half of the season may have contributed to the decline in viewership. - However, the article notes that August has already shown signs of recovery, indicating that the second half of the campaign could bring renewed interest in the league. The article provides a balanced perspective, highlighting the potential concerns around the viewership decline while also noting the positive trends and context surrounding the league's media partnership and viewership.