General Motors gives up on BrightDrop electric vans

General Motors (GM) has decided to discontinue its BrightDrop electric van program, which it had launched in 2021 with the aim of providing commercial delivery vehicles to businesses. The company faced challenges in selling the electric vans at scale, leading to the program's demise after just four years. The BrightDrop initiative was intended to help GM establish a foothold in the growing electric commercial vehicle market. However, the company struggled to gain traction with customers, and it was unable to produce the vans at the desired volume to meet market demand. The decision to abandon the BrightDrop program is a setback for GM's broader electrification strategy, which has been a key focus for the automaker in recent years. The company had invested significant resources into the development of the electric vans, and the failure of the program highlights the challenges automakers face in transitioning to new technologies and business models.