After successes like Severance and The Studio, Apple TV+ gets a price hike

Apple TV+, the tech giant's streaming platform, has announced a price increase for its subscription service. This move comes after the platform's success with critically acclaimed shows like "Severance" and "The Studio." The price of the standard Apple TV+ subscription in the United States has been raised from $4.99 to $6.99 per month. This change reflects the broader economic challenges faced by the streaming industry, as companies grapple with rising content production costs and increased competition. Despite the price hike, Apple TV+ remains one of the more affordable streaming options in the market, positioning itself as a compelling alternative to more expensive platforms. The platform's recent lineup of high-quality original programming, including the aforementioned hits, has helped to attract and retain subscribers, even as the industry as a whole faces a period of transition and consolidation. The price increase is expected to have a minimal impact on Apple TV+'s overall subscriber base, as the platform continues to focus on delivering a curated selection of premium content to its growing audience.