The 12-month window | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. In a recent episode of “No Priors” — the excellent podcast co-hosted by AI investors Sarah Guo and Elad Gil — Gil made a point about exit timing that’s undoubtedly familiar to founders who’ve spent time with him but seems particularly useful in this moment of go-go dealmaking. For most companies, Gil said, there’s roughly a 12-month period where the business is at its peak value, “and then it crashes out.” The companies that capture generational returns are often the ones where someone spies that moment instead of assuming the good times will get even better. Lotus, AOL, and Mark Cuban’s Broadcast.com all sold at or near the top, and all are held up by Gil as outfits that foresaw what was coming and smartly pulled the ripcord. To catch that window, Gil offered a practical suggestion: pre-schedule a board meeting once or twice a year specifically to discuss exits. If it’s a standing calendar item, it drains the emotion out of the equation. This matters more now than it might have a