Saily Launched in 2023 With Nothing and Is Now One of the Best eSIM Apps You Can Get

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. A couple of years ago, nobody had heard of Saily. The app launched at the end of 2023 as another entry in a market that already had plenty of options. What Nord Security (the company behind NordVPN) understood early is that most of those options were pretty much identical and that travelers deserved something built with the same attention to security and user experience that had made NordVPN one of the most recognized names in its space. That bet has paid off faster than most people expected. Saily has gone from an unknown brand to one of the go-to references for international travel eSIMs in less than two years. The app covers 200+ destinations worldwide with plans starting around $3 to $4 for a few days of data, and it sits near the top of most best eSIM provider roundups right now for good reason. What has changed is everything around the core product, and the pace at which new things have been showing up in the past twelve months is unusual for a company operating in a space that moves as slowly as telecoms.