New York passes law requiring ads to disclose the use of AI performers
New York has passed two new laws to regulate the use of AI in the entertainment industry. The first law, Assembly Bill A8887B, requires that advertisements disclose if they include AI-generated synthetic performers. The second law, S.8391, mandates that companies obtain consent from an individual's heirs or executors to use their name, image, or likeness for commercial purposes after their death. These regulations aim to promote transparency and protect the rights of artists and consumers as technology continues to evolve. The laws come amid growing concerns over the use of AI-generated performers and deepfakes, which were a major focus of the recent SAG-AFTRA strike. New York's move joins a broader trend of states passing laws to govern the use of AI, despite attempts by some tech companies and the Trump administration to prevent such regulations.
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