Sports8/23/2025The Guardian

The undeniably massive Alexander Isak affair has created its own sub-reality | Barney Ronay

The undeniably massive Alexander Isak affair has created its own sub-reality | Barney Ronay

The article discusses the ongoing transfer saga of Newcastle United's striker Alexander Isak, which has created its own "sub-reality" in the world of sports. The author highlights the battle between the real and the fake, noting that this phenomenon is prevalent in the sports industry. The article suggests that the transfer saga has become vast and strangely hollow, with the author expressing a sense of disillusionment and horror at the state of affairs. The author also touches on the difficulty of re-engaging with sports after a break, as it feels like football is constantly lurking in the background, "frazzled and wired" from its own activities.

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