Why Nintendo didn’t raise the price of the Switch 2 (yet)
Nintendo has not increased the price of its latest console, the Switch 2, despite raising prices on various other Nintendo products in the US. This move is seen as a strategy to avoid the risk associated with pricing a new console. The company has increased the prices of the original Switch models, accessories, and even a motion-activated alarm clock, ahead of the upcoming Trump administration tariffs scheduled for August. By avoiding a price hike on the Switch 2, Nintendo is trying to ensure the success of its latest hardware offering without jeopardizing its appeal to consumers. The article suggests that Nintendo is adopting a cautious approach, focusing on safer revenue streams rather than gambling on the success of the new console.
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