When your culture becomes a meme: the ‘jarring’ effect of Chinamaxxing

The TikTok trend may be fading, but people of Chinese heritage wonder if an appreciation for their culture will continue after the algorithm moves on Get our weekend culture and lifestyle email I have been Chinese my whole life. Lately, many online have also found their Chinese roots, but not through traditional ancestry tests. Creators are drinking hot water, wearing slippers around the house, using chopsticks, eating Chinese food and wearing red. Taking off in popularity from mid-2025, these videos have racked up hundreds of thousands of views, finding virality first on TikTok, then Instagram and X. Put simply, “People are trying to be more Chinese regardless of what their heritage is,” says Michelle She, a London-based fashion label owner. Chinamaxxing has variations too: one may be in their “Chinese era”, or might say: “You met me at a very Chinese time of my life.” It might seem odd to distill a millennia-old culture into a seconds-long TikTok video. But digital trends aren’t just an aesthetic, says Jamie Cohen, an associate professor of media studies at Queens College in New York. He says they’re a response to cultural changes – and a lot has been happening.