Sports8/13/2025The Guardian

From the World Cup logo to new club crests, soccer designs are losing an edge

From the World Cup logo to new club crests, soccer designs are losing an edge

The article discusses the changing landscape of soccer logo design, featuring the perspectives of two designers from different eras. Lance Wyman, an acclaimed American graphic designer, is known for his timeless, bold, and playful style that has influenced various projects, including the Washington D.C. metro map design. The article suggests that soccer designs, from the World Cup logo to new club crests, are losing their edge and becoming more generic, moving away from Wyman's distinctive approach. The article highlights the contrast between Wyman's design philosophy and the current trends in soccer branding, raising questions about the evolution and direction of sports logo design.

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