Why American families and companies are buying into Serie A soccer clubs and what their investments mean

The article discusses the growing trend of American and Canadian investors acquiring stakes in Italian Serie A soccer clubs. Currently, 9 out of the 20 Serie A clubs are owned or co-owned by North American investors. This influx of foreign investment is attributed to the lower acquisition costs of European soccer clubs compared to their North American counterparts, as well as the potential for growth and profitability in the European market. American investors see opportunities to apply their expertise in areas like marketing, commercial operations, and digital engagement to enhance the clubs' global reach and commercial revenue. The article also explores how these investments could impact the Serie A league, with the potential for increased competitiveness and improved infrastructure as a result of the new ownership's resources and know-how. However, concerns are raised about the potential for cultural clashes and the preservation of the league's traditional identity under foreign ownership. Overall, the article highlights the growing appeal of European soccer clubs for North American investors seeking new avenues for growth and diversification in the sports industry.