Entertainment10/19/2025NYT

How RoseLee Goldberg’s Performa Turns Visual Artists Into Performers

RoseLee Goldberg, the founder of Performa in New York, has been instrumental in encouraging visual artists to explore performance art. Performa is a biennial event that showcases the work of artists who experiment with the intersection of visual arts and performance. Goldberg believes that performance art allows artists to translate their ideas into real-time and space, offering a unique platform for their creative expression. By challenging artists to step out of their traditional mediums, Performa has become a renowned forum for the exploration of interdisciplinary art. The article highlights Goldberg's influential role in shaping the contemporary art scene, as she continues to push the boundaries of what is considered art. Performa has become a highly anticipated event, attracting artists and audiences from around the world who are interested in the dynamic interplay between visual arts and performance.

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