New Browser Extension Helps You Dodge Amazon’s Sea of Knock-Off Products

You’ve surely noticed that when browsing Amazon, most of the brand names are not ones you recognize. In fact, they’re mostly not names at all, just a series of seemingly random letters mashed together. And even if the product does show up, the fly-by-night operation behind it probably won’t be around to offer support or a replacement when it breaks. A browser extension called Knockoff is meant to save you from those, well, knockoff products in the first place. Built by developer Josh Pigford, the extension, which is available for Chrome and Firefox, went viral this week when he posted it on X—which is probably indicative of just how many people have had the same “What the f**k is this brand?” thought pop into their heads while scanning Amazon. When activated, Knockoff will dim listings on Amazon that appear to be from some random upstart that will actually ship you an imitation product. Filter out the knockoff crap brands on Amazon. Sorry to brands like WNPETHOME, EHEYCIGA, YXYL, LU&MN, JOYIN, TOMY, GODONLIF, YOOJEE, LINGTENG, LANEIGE, VISCOO, BIODANCE, COOFANDY, BALENNZ, TOSY and LUENX.https://t.co/9mLk0EAsfG https://t.co/K07lMkepOW — Josh Pigford (@Shpigford) July 7, 2026 In a co