Netflix wants its partners to follow these rules when using gen AI

Netflix has published guidelines for its production partners on the use of generative AI (gen AI) in their content. The guidelines aim to ensure responsible and transparent use of the technology. The key points are: 1. Gen AI outputs should not replicate or substantially recreate copyrighted material without permission. 2. The generative tools used should not store, reuse or train on production data. 3. Gen AI should be used in a secured environment to protect inputs. 4. Generated material should be temporary and not part of the final deliverables. 5. Gen AI should not be used to replace or generate new talent performances or union-covered work without consent. Netflix stresses the need for partners to consult with the company before using gen AI, especially if the output includes final deliverables, talent likeness, personal data or third-party IP. This is to mitigate legal risks and maintain audience trust in the authenticity of what is shown on screen. The guidelines come after Netflix faced backlash over the use of AI-generated images in a recent true crime documentary. The company sees gen AI as an "incredible opportunity" to help creators, but wants to ensure it is used responsibly.