Term sheets, traction, and truth bombs: Inside the Series A mindset at TechCrunch Disrupt 2025

The article discusses the mindset of investors during the Series A funding stage at the TechCrunch Disrupt 2025 event. It covers the key metrics and growth factors that investors consider when evaluating startups, as well as the strategies for effectively communicating a startup's progress and potential. The article highlights the importance of traction, realistic growth projections, and transparent communication in securing Series A funding. It also touches on the reasons why investors may choose to withdraw from a deal, emphasizing the need for startups to address potential concerns and pain points. The article provides insights into the decision-making process of investors, aiming to help startups better understand and navigate the Series A funding landscape.
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