Savers to be targeted with offers to invest in shares under new plans

The UK government has announced plans to encourage savers to invest in shares, rather than keeping their money in low-interest savings accounts. Under the new scheme, banks will send customers information about potential investment opportunities, and a public awareness campaign will be launched to promote the benefits of share ownership. The Treasury believes that this initiative will help individuals build their wealth and contribute to the country's economic growth. By directing savings into the stock market, the government aims to provide individuals with the chance to generate higher returns than traditional savings accounts. However, experts have cautioned that this approach may not be suitable for all savers, as investing in shares carries a higher risk compared to savings accounts. The government has stressed the importance of ensuring that savers are fully informed about the potential risks and benefits before making any investment decisions.