The Paramount+ free ride was fun while it lasted. So, what’s next?

The article discusses the end of the "Paramount+ Pit," a phenomenon where some users were able to access Paramount+ for free for several years. The author explains that this free access has now been terminated, and Paramount+ is no longer offering as many promo codes or free trials. The article also notes that this trend of scaling back on freebies and discounts is not unique to Paramount+, as other streaming services like Apple TV+ and Peacock have also been reducing their promotional offers. The author suggests that the focus is shifting towards bundling multiple services together at a discounted price, rather than relying on individual freebies and loopholes. Overall, the article highlights the changing landscape of the streaming industry, where media companies are becoming more serious about turning a profit and retaining paying customers, rather than prioritizing growth through free or discounted access.