Experience Stunning Color with LG Micro RGB Evo TVs at Best Buy - CNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. This is ad content, written and produced by CNET BrandX in collaboration with the sponsor. If you buy a product featured here, we may earn a commission. Reviews ethics statement LG's new Micro RGB TVs use dedicated red, green and blue backlights to produce richer color, deeper contrast, and a more immersive viewing experience for movies, sports, and gaming. If you’ve ever watched a really premium TV and felt that, despite all the improvements, the colors still aren’t quite as vivid as in real life, you’re not alone. Even the brightest displays can struggle to maintain rich, accurate color in daytime lighting or during challenging HDR scenes. LG’s new Micro RGB technology tackles that problem by replacing conventional white LED backlights with millions of microscopic red, green and blue light sources. The result is a wider range of color, greater color purity, and a picture that looks more lifelike. Whether you’re watching a nature documentary, a blockbuster film, or live sports, scenes jump out at you with their vibrant realism. Right now through August 31, you c