Removed Ben & Jerry's chair says Magnum aimed to 'smear' her

Anuradha Mittal, the recently removed chair of the Ben & Jerry's board, has accused Unilever, the parent company, of attempting to "smear" her. Mittal was ejected from the board this week, a decision she believes was driven by Unilever's desire to exert more control over the ice cream brand's social and political activism. Mittal, who has been a vocal advocate for Ben & Jerry's to maintain its progressive stance on various issues, claims that Unilever aimed to undermine her influence and silence the brand's social and political voice. She argues that Unilever's actions were an attempt to prioritize profitability over the company's long-standing commitment to social responsibility. The dispute highlights the ongoing tension between Ben & Jerry's socially conscious identity and Unilever's corporate interests. Mittal's removal from the board is seen as a significant development in this ongoing conflict, with implications for the future direction of the iconic ice cream brand.