Latte-swilling ‘performative males’: why milky drinks are shorthand for liberal
The article discusses the emergence of a new social archetype, the "performative male," who is characterized by his consumption of certain cultural products, such as matcha drinks and progressive literature, in an attempt to appear more attractive to liberal women. The article suggests that this stereotype has existed for decades, with the "latte liberal" trope being a longstanding caricature of left-leaning men. The article criticizes the notion that men who enjoy these cultural markers are merely posturing and not genuinely interested in the content, arguing that this dismissive attitude denies the humanity of these individuals and their genuine interests. The article highlights recent examples, such as the portrayal of actors like Jacob Elordi and Paul Mescal, to illustrate the pervasiveness of this stereotype in modern media and discourse.
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