Instagram is testing a Reels-first UI in India and South Korea

Instagram is testing a new user interface (UI) in India and South Korea that prioritizes its Reels feature, a TikTok-like short video format. The update places Reels more prominently in the app, making it the first thing users see when they open Instagram. This change comes as Instagram seeks to compete with the growing popularity of TikTok. By emphasizing Reels, the platform aims to encourage more users to create and engage with short-form video content. The test is currently limited to the two countries, but if successful, it could be rolled out to other regions. This move reflects Instagram's strategy to adapt to the evolving social media landscape and cater to the increasing demand for short, engaging videos. While the impact of this change on user experience and content discovery remains to be seen, it underscores Instagram's efforts to maintain its relevance and stay ahead of the competition in the rapidly evolving social media market.