Apple plans to ‘significantly’ grow AI investments, Cook says
Apple plans to significantly increase its investments in artificial intelligence (AI), according to CEO Tim Cook. The company is open to mergers and acquisitions (M&A) to bolster its AI capabilities, and has already made seven acquisitions in this area so far this year. Cook emphasized Apple's commitment to AI, stating that the technology is "core" to the company's products and services. The tech giant aims to leverage AI to enhance user experiences across its various offerings, from the iPhone to its services like the App Store. While Apple has faced criticism for lagging behind competitors in certain AI-powered features, the company's renewed focus on the technology suggests it is looking to catch up and potentially even lead in this domain. The planned increase in AI investments underscores the importance of the technology for Apple's future strategy and product development.
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