Apple Executive Who Launched Apple Pay Is Retiring After 25 Years

This article was published on August 11, 2026 Jennifer Bailey retires in October after more than 25 years, as a generation of Apple executives reaches retirement age at the same time Jennifer Bailey, head of Apple Pay and Wallet since the service launched in 2014, is retiring in October after more than 25 years at Apple. Her exit is one of several senior departures ahead of Tim Cook handing the chief executive job to John Ternus on September 1. Jennifer Bailey, who has run Apple Pay since the service launched in 2014, is retiring in October after more than 25 years at Apple. Services chief Eddy Cue announced her departure in a staff memo seen by Bloomberg News. A successor will be named before she goes. “Under Jennifer’s leadership, Apple Pay has changed the way hundreds of millions of our users pay,” Cue wrote. Bailey will stay on in an advisory role through the handover. Apple declined to comment. The division she leaves behind is one of Apple’s most profitable. Apple Pay brings in more than $7.5bn a year on analyst estimates compiled by Bloomberg, and functions as a reason for customers to stay on iPhone. Bailey also built Wallet, which began as a place to store card details and