Breaking up (Google) is hard to do

Google is defending itself against a potential breakup of its ad tech monopoly in a federal court case. Witnesses testifying on Google's behalf have used analogies such as going to Mars or replacing Michael Jordan to suggest that breaking up the company's ad tech business would be an immense and dubiously possible task. The company is arguing that it does not need to give up its monopoly power to restore the competition it has damaged. Google successfully beat a previous attempt to break up its business in the Justice Department's Search case. Now, the tech giant is making its case to a Virginia-based District Court Judge Leonie Brinkema, hoping to keep its ad tech business intact. The article highlights the significant challenges Google faces in fending off the break-up of its ad tech monopoly, and the company's efforts to convince the court that such a move would be an overwhelming and impractical undertaking.