Technology9/5/2025TechCrunch

Tesla’s ad spend on X has shrunk to almost nothing

Tesla’s ad spend on X has shrunk to almost nothing

Tesla, the electric vehicle giant, has significantly reduced its spending on X, a platform it previously utilized for advertising. According to the article, Tesla's ad spend on X in early 2025 was a fraction of what it had been in 2024, indicating a shift in the company's marketing strategy. Furthermore, the article reveals that Tesla paid $300,000 to Kimbal Musk's drone company. Kimbal Musk is the brother of Elon Musk, Tesla's CEO. This payment to Kimbal Musk's company raises questions about the nature of the transaction and its potential implications. The article provides a concise update on Tesla's marketing approach, highlighting the reduced investment in X and the payment to Kimbal Musk's drone company. However, it does not delve into the reasons behind these changes or the potential impacts on Tesla's overall business operations.

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