Comfort creator Gigi Bello brings enjoyable chaos to food TikTok

You might know Gigi Bello better as Eloise’s mom. No, she’s not a mommy vlogger — Eloise is her sourdough starter’s name. Bello is 28 and based in New York, where she works her day job as a senior tax analyst. On any given day, you’re likely to find Bello cramming chili crisp and green onions into unwieldy dough or slapping the hell out of homemade butter. And you’ll definitely catch her throwing a pinch of flaky sea salt over her shoulder into the no-man’s-land behind her oven and on top of her cabinets. Recommended deals for you Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $179.00 (List Price $249.00) Sony WH-1000XM5 Wireless Noise Canceling Headphones — $198.00 (List Price $399.99) Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $59.98 (List Price $119.98) Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $399.99 (List Price $449.00) Ring 2nd Gen 2K Wired Video Doorbell With Chime (2026 Release) — $49.99 (List Price $114.98) Amazon Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $37.99 (List Price $69.99) Apple Watch Series 12 (GPS, 42mm, S/M Black Sport Band) — $349.99 (List Price $399.00) Blink Outdoor 4 108