Amid a Turbulent Time for Fortnite Battle Royale, Epic Games Doubles Down on Rivalling Roblox, Letting Creators Sell Their Own Items for the First Time

In a move to rival Roblox, Epic Games, the creator of Fortnite, has announced that it will allow creators to sell their own in-game items on its platform. This is a significant change, as previously, Epic Games had full control over the creation and sale of items in Fortnite. The new initiative will provide creators with a better revenue share than Roblox, allowing them to earn a larger portion of the sales generated from their creations. This decision comes amidst a turbulent period for Fortnite, as the game has faced challenges in maintaining its popularity and player base. By empowering creators, Epic Games aims to diversify its content offerings and strengthen its position in the competitive landscape of online gaming and user-generated content platforms. This move is seen as a strategic response to the growing popularity of Roblox, which has gained traction for its user-friendly creator tools and revenue-sharing model.