Fallout 76: Pete Hines Remembers ‘Probably the Dumbest Thing’ He Did at Bethesda
Pete Hines, the former marketing boss at Bethesda Softworks, has opened up about the Fallout 76 bag controversy that occurred in 2018. He admitted that the incident led to "probably the dumbest thing" he ever did at the company. The controversy stemmed from the fact that the collectors' edition of Fallout 76 promised a canvas bag, but instead, the customers received a cheaper nylon bag. This led to significant backlash from the gaming community, and Bethesda faced a lot of criticism for the incident. Hines, in his interview, did not provide any specific details about the "dumbest thing" he did, but it is likely that it was related to the company's response to the bag controversy. The incident highlighted the challenges that game developers and publishers face in managing the expectations and reactions of their customers, especially when it comes to special edition products.
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