EA is launching a platform for in-game ads.

With EA Advertising, companies can place ads across stadium signage, scoreboards, sponsored replays, and other in-game content in “a way designed to enhance, not disrupt, the player experience,” according to an announcement. EA has already partnered with brands like Visa, Lowe’s, Red Bull, and Xfinity to embed ads in its games. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.