Microsoft tries new trick to dissuade Edge users downloading Chrome

Microsoft is employing a new tactic to discourage users from downloading Chrome and instead encourage them to use its Edge browser. When users search for Chrome on Bing using Microsoft Edge, they are presented with an advertisement that compares the features of Edge and Chrome, emphasizing that Edge runs on the same technology as Chrome but with the "added trust of Microsoft." The advertisement also includes quick links to popular apps like YouTube, Facebook, Gmail, and Netflix, seemingly to demonstrate Edge's capabilities. This is part of Microsoft's ongoing efforts to keep users on Edge, which has included injecting an awkward poll when downloading Chrome and hiding the Chrome download link in Edge. While Edge has been improving, with faster performance and new AI features, Microsoft's tactics to dissuade users from using Chrome are likely to backfire and turn off those who are still on the fence about which browser to use.