Taylor Swift Aims to Protect Her Voice and Image With New Trademark Filings as AI Runs Rampant Online

Taylor Swift is following in Matthew McConaughey's lead by filing trademarks to protect her voice and likeness as AI runs rampant online. As spotted by IP attorney Josh Gerben (via Variety), the Cruel Summer singer-songwriter's TAS Rights Management filed a trio of trademark applications with the U.S. Patent & Trademark Office late last week. Each covers different elements the artist is interested in keeping safe as AI-generated content fills social media feeds. Two of the trademarks were similar, generic voice-related filings of the artist saying, "Hey, it's Taylor Swift," and "Hey, it's Taylor." The other is an image, which has been described as follows: "A photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background." Swift's move to keep her identity safe follows a similar tactic McConaughey took when protecting his voice and image earlier this year. The event saw the Interstellar star file trademarks for his memorable "alright, alright, alright" catchphrase as well as videos of him standing in fro