Technology9/23/2025Wired

Confessions of a Black Looksmaxxer

Confessions of a Black Looksmaxxer

The article explores the issue of "looksmaxxing," a trend among men to enhance their physical appearance, and how it intersects with the experiences of Black influencers. Critics argue that this practice often relies on eugenic beauty standards that can be exclusionary towards marginalized groups. The article highlights the struggles some Black influencers face in trying to fit into these narrow beauty ideals, while others are actively resisting and challenging them. It suggests that the pressure to conform to certain physical standards can be particularly challenging for Black individuals, who may not align with the dominant beauty norms. The article raises important questions about the impact of these beauty standards on diverse communities and the need for more inclusive and representative representations of beauty in media and social platforms.

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