‘The Devil Wears Prada 2’ is coming for your wallet | CNN

What would Miranda Priestly say about being associated with a pair of drug store nail clippers? Ahead of the release of “The Devil Wears Prada 2,” grooming company Tweezerman launched a limited-edition collection of tweezers, nail clippers and nail files in a licensing partnership with the film to promote the hotly anticipated sequel. Miranda, who embodies what it means to live at the unattainable top of the luxury fashion food chain, would never. From the outside, yes, the brand collab-heavy roll-out around “The Devil Wears Prada 2’s” has seemed like a lot – branded Diet Coke packs, Starbucks commercials, special Smartwater bottles and lots of things that don’t involve beverages. Some of those partnerships have seemed like the antithesis of the chic vibe that’s been the film’s hallmark since 2006. But, like a lumpy blue sweater that wants its cerulean origins to be told, there’s more to the story. First, it’s important to understand the difference between official collaborations and licensing deals. In an official capacity, the movie paired with: L’Oreal Paris, Smartwater, Diet Coke, Starbucks, Samsung Galaxy, Lancôme, TRESemmé, Havaianas, Grey Goose, Goo