'We Aren't Shying Away From It': Space Marine 2 Maker Saber Interactive Confirms It Will an Add AI Label to Rideshare Stimulator on Steam Following Controversy

The boss of Rideshare Stimulator publisher Saber Interactive has confirmed that an AI label will be added to the game's Steam page, following public criticism. Speaking to IGN, Saber CEO Matthew Karch said that the publisher wasn't "shying away" from the game's AI-powered features, which include generative speech and text in a secondary mode. "Once it's finalized we will update the Steam page," he added. "In Rideshare we added an unrelated experimental mode to the game to play around with these concepts," Karch told us, referencing its Free Ride mode which features an "infinite" number of characters. "It's not the core experience. And even in this case it required us adding two writers and multiple coders to work with AI tools to try and get a reasonable result. Maybe we are bad at business but the net cost of incorporating these features was significantly higher than leaving them out. "My PR team is always terrified by even broaching the subject but I would be happy to engage in a reasonable conversation about how AI can and should help shape gamer experiences," he continued. "It's not and has never been about efficiencies and team reductions. Rather it's about how AI can improve