Forget SEO. Welcome to the World of Generative Engine Optimization

The article discusses the emerging trend of Generative Engine Optimization (GEO), which is expected to become increasingly important in the upcoming holiday shopping season. With the growing popularity of chatbots, more consumers are likely to use these conversational AI tools to research and determine what products to purchase. The article suggests that traditional Search Engine Optimization (SEO) techniques, which have been the focus for businesses in the past, may become less relevant as consumers shift towards using chatbots for their shopping decisions. GEO, which involves optimizing content and products to be effectively presented and recommended by these conversational AI systems, is now becoming a critical consideration for businesses. The article highlights the importance for companies to adapt their strategies and focus on GEO to ensure their products and services are effectively showcased and recommended to consumers through chatbots during the upcoming holiday shopping season.