Technology10/9/2025β€’PCWorld

Broadcasters bungled free antenna TV. Now they want a bailout?

Broadcasters bungled free antenna TV. Now they want a bailout?

Here is a 169-word summary of the news article: Broadcasters are seeking a bailout from the Federal Communications Commission (FCC) for the failed rollout of ATSC 3.0, a new broadcast TV standard. ATSC 3.0 promised exciting features like 4K HDR and on-demand viewing, but its adoption has been hindered by restrictive digital rights management (DRM) and high costs. Only about 11% of U.S. households can currently access ATSC 3.0 broadcasts. Broadcasters now want the FCC to sunset the existing ATSC 1.0 standard, forcing viewers to upgrade their TVs or buy expensive external tuners. This would allow broadcasters to repurpose spectrum, but would burden consumers who don't need or care about ATSC 3.0's new features. Early adopters have also been punished, as DRM has prevented them from accessing encrypted ATSC 3.0 channels on popular tuners and DVRs. The article argues that broadcasters have mishandled the ATSC 3.0 rollout, alienating their most enthusiastic supporters. Now, having failed in the marketplace, they are seeking a government mandate to force the technology upon the public.

Source: For the complete article, please visit the original source link below.

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