Mark Cuban explains why he doesn't think NBA expansion will happen any time soon

According to Mark Cuban, the Dallas Mavericks owner, the NBA is unlikely to expand in the near future. Instead, the league is more interested in exploring opportunities in Europe. Cuban believes that expanding the NBA to new markets within the United States or Canada would be challenging, as it would require significant investments in infrastructure and fan engagement. Additionally, he suggests that the current 30-team structure provides an optimal balance between competitive integrity and profitability. The prospect of NBA expansion to Europe, however, seems more appealing to Cuban. He believes that the European market presents untapped potential, with a growing interest in basketball and a large population that could support additional NBA franchises. Cuban's comments indicate that the NBA's focus is on international expansion, particularly in Europe, rather than domestic expansion. The league's priorities seem to be centered on leveraging its global brand and tapping into new markets to drive future growth and revenue.