Business Plan in Hand, a Founder Starts Searching for Something to Sell

The article discusses the challenges faced by Remington Hotchkis, a founder who has a business plan but is struggling to find a product to sell. Despite having a promising idea for a fire-prevention solution, Hotchkis is finding it difficult to identify a tangible product that he can manufacture and market. The article highlights the common struggle many entrepreneurs face in transitioning from a conceptual business plan to the realization of a physical product. Hotchkis has invested significant time and effort into developing his business plan, but the next step of finding a suitable product to sell has proven to be a significant hurdle. The article emphasizes the importance of product-market fit and the need for entrepreneurs to carefully consider the feasibility of their ideas before committing to a specific product. It suggests that the journey from a business plan to a successful venture is often more challenging than it may initially appear.